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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Product Discovery Experiment Canvas |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 30-60 min |
Participantsdifferent | 4-10 | 6-30 Experten | 1-5 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Completed Experiment Canvas, Success Metric |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
