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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Delphi Method |  Business Strategy Business Model Canvas |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 1-2 h |
Participantsdifferent | 4-10 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Expert Forecast, Consensus Range, Assumption Notes | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | JourneyServiceService design | ForecastingExpertsDecisionStrategy | Business modelStrategyValueInnovation |
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