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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Decision Framing Workshop |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | 1-2 h |
Participantsdifferent | 4-10 | 4-10 | 3-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Decision Frame, Decision Question, Criteria List, Evidence Plan | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | JourneyServiceService design | Decision framingAlignmentCriteriaOptions | StrategyAnalysisOptions |
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