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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Decision Framing Workshop |  Decision Making DACI |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 60-120 min | 30-60 min |
Participantsdifferent | 4-10 | 4-10 | 2-10 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Decision Frame, Decision Question, Criteria List, Evidence Plan | DACI Matrix, Decision Owner, Decision Log |
Tagsno overlap | JourneyServiceService design | Decision framingAlignmentCriteriaOptions | DecisionRolesGovernanceAlignment |
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