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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | 4-10 | 3-10 | 6-30 Experten |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | ForecastingExpertsDecisionStrategy |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
