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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 20-35 min |
Participantsdifferent | 4-10 | 3-10 Kunden | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Test Card with a pre-set threshold |
Tagsno overlap | JourneyServiceService design | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryHypothesis |
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