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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |  Decision Making OODA Loop |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-4 Wochen | 15-60 min je Zyklus |
Participantsdifferent | 4-10 | 3-10 Kunden | 1-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Situation Assessment, Decision Loop, Action Updates |
Tagsno overlap | JourneyServiceService design | MVPValidationServiceDiscovery | DecisionChangeLearningStrategy |
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