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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 45-90 min |
Participantsdifferent | 4-10 | 3-10 Kunden | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | JourneyServiceService design | MVPValidationServiceDiscovery | ChangeDecisionStrategy |
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