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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitysame
MediumMedium
Timedifferent
2-4 h1-2 h
Participantsdifferent
4-101-8
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
JourneyServiceService design
KnowledgeConceptsMappingSensemaking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Argument Mapping
Decision Making
Argument Mapping