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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Assumption Surfacing |  Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 2-4 h | 45-90 min | 90-180 min |
Participantsdifferent | 4-10 | 2-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption List, Critical Assumptions, Learning Plan | VRIO Table, Strategic Actions |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskDecisionDiscovery | StrategyDiagnosisBusiness modelCapability |
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