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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.
Complexitydifferent
MediumLowHigh
Timedifferent
2-4 h45-90 minHalf day
Participantsdifferent
4-102-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogAssumption List, Critical Assumptions, Learning PlanStress Test Report, Action Plan per Scenario
Tagsno overlap
JourneyServiceService design
AssumptionsRiskDecisionDiscovery
StrategyBusiness modelRiskDiagnosis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping