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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Alignment Mapping |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 2-4 h | 1-2 h | Half day |
Participantsdifferent | 4-10 | 4-12 | 3-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Alignment Map, Open Issues, Decision Questions | Value Chain Map, Lever List |
Tagsno overlap | JourneyServiceService design | AlignmentStakeholdersStrategyFacilitation | StrategyBusiness modelDiagnosisAnalysis |
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