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| Criterion |  UX Research Customer Journey Mapping |  Growth A/B Testing |  Architecture Risk Storming |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 60-90 min |
Participantsdifferent | 4-10 | 1-6 | 4-12 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Experiment results, Decision log, Learning summary | Annotated Diagram, Prioritized Risk List, Action Backlog |
Tagsno overlap | JourneyServiceService design | ExperimentsGrowthAnalyticsValidation | RiskArchitectureWorkshopValidation |
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