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| Criterion |  UX Research Customer Journey Mapping |  Growth A/B Testing |  Architecture arc42 |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 1-2 Tage |
Participantsdifferent | 4-10 | 1-6 | 1-4 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Experiment results, Decision log, Learning summary | Architecture Document, Context View, Runtime View, Deployment View |
Tagsno overlap | JourneyServiceService design | ExperimentsGrowthAnalyticsValidation | ArchitectureDocumentationCommunication |
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