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| Criterion |  Systems Thinking Intervention Mapping |  Growth Growth Experiment |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-5 Tage | 1-2 Wochen | 1-5 Tage |
Participantsdifferent | 4-12 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ChangeSystems thinkingCapability | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth |
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