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Criterion
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
HighMediumLow
Timedifferent
1-5 Tage1-3 h1-5 Tage
Participantsdifferent
4-121-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncAsync
Outputdifferent
Logic Model, Change Objectives, Intervention Components, Evaluation PlanFunnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ChangeSystems thinkingCapability
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas