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| Criterion |  Product Strategy Impact Mapping |  Business Strategy Value Chain Analysis |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 45-90 min | Half day | 1-2 h |
Participantsdifferent | 3-8 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Value Chain Map, Lever List | DIBB document, Belief list, Bet list, Learning report |
Tags1 shared | OutcomesStrategyBehaviorPlanning | StrategyBusiness modelDiagnosisAnalysis | StrategyDecisionAssumptionsHypothesis |
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