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| Criterion |  Product Strategy Impact Mapping |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-2 h |
Participantsdifferent | 3-8 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | TOWS Matrix, Strategic Options, Priority Actions |
Tags1 shared | OutcomesStrategyBehaviorPlanning | StrategyAnalysisOptions |
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