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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min30-60 min je Interview1-3 h
Participantsdifferent
3-85-12 Interviews2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsProblem Evidence, Risk Notes, Customer SegmentsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
DiscoveryInterviewsValidation
StrategyAnalysisPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning