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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Opportunity Interview |  Product Discovery Jobs to Be Done |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min je Interview | 1-3 Wochen |
Participantsdifferent | 3-8 | 5-12 Interviews | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Interview Notes, Opportunity Themes, Customer Quotes | Job Stories, Outcome Statements, Opportunity List |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | DiscoveryInterviewsOpportunityCustomer | CustomerOutcomesNeeds |
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