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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.
Complexitydifferent
MediumMediumHigh
Timedifferent
45-90 min1-3 Wochen0.5-2 Tage
Participantsdifferent
3-85-12 Interviews4-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsJob Stories, Outcome Statements, Opportunity ListScenario Set, Strategic Implications, Robust Options
Tagsno overlap
OutcomesStrategyBehaviorPlanning
CustomerOutcomesNeeds
StrategyUncertaintyPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Theory of Change
Systems Thinking
Theory of Change