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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 minMultiple workshops over several weeks1-5 Tage
Participantsdifferent
3-82-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsHooked loop, Trigger map, Reward design, Ethics checkClick Data, Interest Signal, Learning Decision
Tagsno overlap
OutcomesStrategyBehaviorPlanning
GrowthBehaviorRetention
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning