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| Criterion |  Product Strategy Impact Mapping |  Business Strategy GAP Analysis |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 60-90 min |
Participantsdifferent | 3-8 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Gap Matrix, Action Plan, Risk Notes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | StrategyAnalysisPlanning | ExperimentsPrioritizationDiscoveryHypothesis |
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