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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMedium
Timedifferent
45-90 min1-5 Tage45-75 min
Participantsdifferent
3-8Nutzertraffic2-8
Formatdifferent
WorkshopAsyncWorkshop
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
OutcomesStrategyBehaviorPlanning
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree