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| Criterion |  Product Strategy Impact Mapping |  Product Strategy DIBB |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 45-90 min | 1-2 h | Half day |
Participantsdifferent | 3-8 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | DIBB document, Belief list, Bet list, Learning report | Value Chain Map, Lever List |
Tags1 shared | OutcomesStrategyBehaviorPlanning | StrategyDecisionAssumptionsHypothesis | StrategyBusiness modelDiagnosisAnalysis |
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