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| Criterion |  Product Strategy Impact Mapping |  UX Research Diary Study |  Business Strategy Scenario Planning |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 45-90 min | 1-4 Wochen | 0.5-2 Tage |
Participantsdifferent | 3-8 | 5-20 | 4-12 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Diary Entries, Longitudinal Patterns, Experience Timeline | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | UX researchTrackingBehavior | StrategyUncertaintyPlanning |
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