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| Criterion |  Product Strategy Impact Mapping |  UX Research Contextual Inquiry |
|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. |
Complexitysame | Medium | Medium |
Timedifferent | 45-90 min | 1-3 Wochen |
Participantsdifferent | 3-8 | 4-12 Beobachtungen |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Field Notes, Workflow Insights, Pain Points |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | UX researchObservationContext |
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