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| Criterion |  Product Strategy Impact Mapping |  Delivery Communication Plan |  UX Research Diary Study |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 45-90 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-6 | 5-20 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Communication Plan, Channel Matrix, Message Cadence | Diary Entries, Longitudinal Patterns, Experience Timeline |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | CommunicationStakeholdersDeliveryPlanning | UX researchTrackingBehavior |
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