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| Criterion |  Product Strategy Impact Mapping |  Product Discovery Assumption Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 45-60 min | 1-2 h |
Participantsdifferent | 3-8 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Assumption map, Test backlog, Risk ranking | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | AssumptionsRiskExperimentsValidation | AlignmentStakeholdersStrategyFacilitation |
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