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| Criterion |  Product Strategy Impact Mapping |  Decision Making Argument Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-3 h | 45-60 min |
Participantsdifferent | 3-8 | 1-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Argument Map, Evidence Gaps, Decision Rationale | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | SensemakingDecisionRationale | AssumptionsRiskExperimentsValidation |
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