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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min1-5 Tage45-60 min
Participantsdifferent
2-10Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
Systems thinkingRoot causePatterns
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing