View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30-60 min | 1-5 Tage | 1-2 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note | Experiment card, Result summary, Next bet |
Tags1 shared | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth | MarketingGrowthExperimentsLearning |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
