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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min1-5 Tage1-3 h
Participantsdifferent
2-8Nutzertraffic1-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
ICE Table, Top Idea ListInterest Metrics, Conversion Signal, Learning NoteArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandGrowth
SensemakingDecisionRationale
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay