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| Criterion |  Product Strategy ICE Scoring |  Product Discovery Problem Interview |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30-60 min | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | 2-8 | 5-12 Interviews | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | ICE Table, Top Idea List | Problem Evidence, Risk Notes, Customer Segments | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScoringGrowthDecision | DiscoveryInterviewsValidation | ExperimentsGrowthAnalyticsValidation |
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