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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 minMultiple workshops over several weeks1-5 Tage
Participantsdifferent
2-82-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
ICE Table, Top Idea ListHooked loop, Trigger map, Reward design, Ethics checkInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
PrioritizationScoringGrowthDecision
GrowthBehaviorRetention
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay