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| Criterion |  Product Strategy ICE Scoring |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-3 h | 45-60 min |
Participantsdifferent | 2-8 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | PrioritizationScoringGrowthDecision | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |
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