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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h30–60 min per interview1-2 h Setup, laufend
Participantsdifferent
2-81 participant per interview2-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesInterview Notes, Themes, Insight SummaryOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
RationaleKnowledgeDecision
QualitativeResearchCustomerDiscovery
DiscoveryOutcomesExperimentsOpportunity
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Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas