methodatlas
Compare

View methods side by side.

Choose up to four methods. Add them using the search and share the comparison by copying its link.

Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLow
Timedifferent
1-3 h30–60 min per interview
Participantsdifferent
2-81 participant per interview
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesInterview Notes, Themes, Insight Summary
Tagsno overlap
RationaleKnowledgeDecision
QualitativeResearchCustomerDiscovery
Add more methods

Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview