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| Criterion | ![]() Knowledge Modeling IBIS | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | 2-8 | 5-12 Interviews | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interview Notes, Opportunity Themes, Customer Quotes | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | RationaleKnowledgeDecision | DiscoveryInterviewsOpportunityCustomer | MVPValidationServiceDiscovery |
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