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| Criterion |  Knowledge Modeling IBIS |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 30-60 min je Interview |
Participantsdifferent | 2-8 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | RationaleKnowledgeDecision | DiscoveryInterviewsOpportunityCustomer |
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