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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 h30-60 min1-5 Tage
Participantsdifferent
2-82-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Issue Map, Positions, Argument NotesICE Table, Top Idea ListInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
RationaleKnowledgeDecision
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping