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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
MediumHighMedium
Timedifferent
1-3 h1-4 Wochen1-2 h
Participantsdifferent
2-81-61-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesExperiment results, Decision log, Learning summaryConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
RationaleKnowledgeDecision
ExperimentsGrowthAnalyticsValidation
KnowledgeConceptsMappingSensemaking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop