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| Criterion |  Product Discovery Hypothesis Prioritization Canvas |  UX Research User Interviews |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 60-90 min | 30–60 min per interview | 2-4 h |
Participantsdifferent | 3-8 | 1 participant per interview | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Prioritization Canvas, Hypothesis Backlog | Interview Notes, Themes, Insight Summary | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ExperimentsPrioritizationDiscoveryHypothesis | QualitativeResearchCustomerDiscovery | JourneyServiceService design |
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