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| Criterion |  Innovation How Might We |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–45 min | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 1-10 | Internes Team | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | FramingOpportunityIdeationQuestions | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |
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