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| Criterion |  Innovation How Might We |  Product Discovery Opportunity Interview |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–45 min | 30-60 min je Interview | 1-2 h Setup, laufend |
Participantsdifferent | 1-10 | 5-12 Interviews | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tags1 shared | FramingOpportunityIdeationQuestions | DiscoveryInterviewsOpportunityCustomer | DiscoveryOutcomesExperimentsOpportunity |
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