View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Innovation How Might We |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–45 min | 30-60 min je Interview |
Participantsdifferent | 1-10 | 5-12 Interviews |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | FramingOpportunityIdeationQuestions | DiscoveryInterviewsOpportunityCustomer |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
