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| Criterion |  Innovation How Might We |  Innovation Lean Startup |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–45 min | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | 1-10 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | FramingOpportunityIdeationQuestions | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
