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Criterion
How Might We
Innovation
How Might We
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
LowMediumMedium
Timedifferent
30–45 min45-90 min1-3 h
Participantsdifferent
1-103-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsImpact Map, Outcome Hypotheses, Delivery OptionsGap Matrix, Action Plan, Risk Notes
Tagsno overlap
FramingOpportunityIdeationQuestions
OutcomesStrategyBehaviorPlanning
StrategyAnalysisPlanning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration for Impact Filter
Decision Making
Impact Filter
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis