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| Criterion | ![]() Innovation How Might We | ![]() Knowledge Modeling IBIS | ![]() Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–45 min | 1-3 h | 1-5 Tage |
Participantsdifferent | 1-10 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Issue Map, Positions, Argument Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | FramingOpportunityIdeationQuestions | RationaleKnowledgeDecision | ValidationExperimentsDemandGrowth |
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