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| Criterion |  Innovation How Might We |  Growth Funnel Analysis |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–45 min | 1-3 h | 45-90 min |
Participantsdifferent | 1-10 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | FramingOpportunityIdeationQuestions | AnalyticsConversionGrowth | AssumptionsRiskDecisionDiscovery |
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